How it works
Your team submits a post one of two ways: through the CoyoteCast web form, or by dropping files into your organization's shared folder. Either way, the same publishing flow takes it from there.
Two ways to submit
The web form
Sign in with your CoyoteCast account, choose your organization, upload a video or photo (or nothing, for a text post), and write the caption. The form shows a live character count for each network, lets you tick which platforms to post to, and lets you pick a time to schedule it.
The shared folder
Every organization gets a private shared folder. Drop a media file and a caption file with the same name into it, for example RallyRecap.mp4 and RallyRecap.txt. This suits teams who edit on a desktop that already syncs the folder.
The publishing flow
- CoyoteCast detects the submission. A web-form submission starts immediately. A folder drop starts within a few minutes of both files arriving, whether they were uploaded, moved in from another folder, or renamed to match.
- The submission is claimed exactly once. A duplicate notification or a retry can never publish the same content twice.
- The caption is read. Scheduling and platform choices are applied, account-group shorthands are expanded, and the remaining text becomes the post.
- A separate post is built for each platform. Each network gets its own copy, limited to networks that accept that kind of media and trimmed to that network's character limit. Long posts become a thread where the network supports one.
- The post is published or scheduled. Networks are published to one at a time, so a large video upload to one network can't slow down another.
- Your team gets a confirmation email. It lists each network separately and shows which ones confirmed the post.
Naming files in the shared folder
The media file and the caption file must have the same name and differ only in extension.
| Kind | Accepted extensions |
|---|---|
| Video | mp4, mov, webm, mkv, m4v |
| Photo | jpg, jpeg, png, gif, webp |
| Caption | txt, md, docx |
For a text-only post, drop a single caption file named <name>.textonly.txt.
How it's built
CoyoteCast runs on servers operated by CoyoteCast LLC, not on a shared third-party cloud platform. It has three parts:
- A file storage layer that gives each organization its own access-controlled folder and member sign-in.
- An orchestration layer that pairs submissions, reads caption instructions, builds each platform's post, and sends the confirmation email.
- A publishing layer that holds each organization's platform connections and makes the authorized calls to each network.
A sweep every 15 minutes re-checks every organization's folder for complete submissions that were never processed, for example a very large upload that finished late, and sends anything it finds through the normal flow.